IGS: Awareness Creates Knowledge and Knowledge Creates Change

By CD White

Michael Padurano, Founder and CEO of the International Green Summit, is committed to the principle that Awareness Creates Knowledge and Knowledge Creates Change.

“I like to use capitals for Awareness, Create and Change in that slogan,” Padurano says, “because they are such important words when you stop to think about what needs to happen on a global level. People want to help, but without knowing what they can do and what’s out there, how can we expect anyone to really make a change?”

The philosophy that education should be the driving force behind advancing the Green Movement is in turn the driving force behind Padurano’s concept for the International Green Summit (IGS).

The goal of IGS is to bring together companies, inventors, scientists, and entrepreneurs to showcase the products and technology being developed and introduced today to help create a better tomorrow. The five-day event will be held in Europe, but exact dates, speakers and location will be made known only when all contracts are finalized. Nonetheless, the event already has support from 25 countries and will be simulcast on television and the Internet.

Speakers have been chosen who are charismatic and forward-thinking, and likely to deliver a keynote that will leave an impact. Leaders in the environmental issues sector such as Al Gore, T. Boone Pickens, and others, are possibles.

The IGS project has been a long time dream for Padurano, who has worked tirelessly to build a team with decades of “real world” experience to bring it into fruition.

The International Green Summit is not just a platform for products and services from progressive companies throughout the world. Its underlying, and most important, purpose is to educate the average global consumer about the benefits of joining the “Green Movement” in terms he/she can understand, and help consumers realize how a simple decision to buy environmentally-safe products and services can have a much larger impact than they previously realized.

“Going Green” is more than just a movement; it is a responsibility of every single human being, and every single company worldwide.