Dozier Technologies: atlas solves vendor software, data analysis mysteries

By Shan Pesaru

Nick Dozier opened his first computer business while attending the University of Arkansas in 2001, and has been an entrepreneur ever since. After interacting with area businesses during onsite computer support calls, he quickly realized the opportunity available for a company that focused on custom technology solutions. “There was a need for a custom software development company, and nobody around here was doing it. We became problem solvers using software and technology,” Dozier remembers.

Nick is President and Founder of Dozier Technology Group, Inc. (Dozierinc) which is physically close to the company’s main customers, thousands of Bentonville suppliers. In 2006, Dozierinc moved from Fayetteville to Bentonville to be closer to their customer base. “As the needs and demands of our customers change, we’ll change with them,” Dozier says.

A lifelong resident of Northwest Arkansas, Dozier grew up around Wal-Mart business terminology and has family members in the vendor community. This exposure from an early age gives him a unique advantage as the company’s lead product developer. Nick is in tune with his customers. “I make it a priority to fully understand the requirements of a customer and customize a software solution around their needs.”

Dozierinc is known for their point of sale and inventory solutions as well as their user friendly approach to data mining and analysis. “Everybody’s business is different and so is the way that people look at data” he says. “We are constantly expanding into areas where there is a market for custom data analysis solutions.”

The company’s latest product is called atlas which stands for “analytical tool linking all sources.” According to Dozier, “atlas is a powerful software package for suppliers and brokers that helps them analyze multiple datasets simultaneously.” This includes point of sale data, inventory, warehouse, third-party syndicated data, and even data from multiple retailers.

An advantage of atlas is that it leverages over five years of experience building custom solutions for customers. Instead of starting from scratch each time, “Our development team fully customizes atlas to help our customers make informed decisions and identify opportunities specific to their business,” he explains.

atlas competes with other data analysis software companies in Bentonville. “The difference between atlas and our competitors is that our competitors have canned reports that are one-size-fits all. Our approach is to understand the specific business needs and then customize our flexible platform to fit those needs. It’s the attention to detail that makes us different.”

He plans to grow Dozierinc by continuing to listen closely to his customers’ needs and adapt a strategy that meets new demands. He places high emphasis on customer satisfaction and strives to live up to the philosophies that “if you’re going to do it, do it right the first time” and to “take an honest and fair approach to business that adds value for your customers.”