Affinity Marketing Promotions: All signs point to you

By Janie Pritchett-Clark

What’s the most efficient and effective means of directing communication to your business? The sign. Yet the sign is such a powerful communications tool we almost take it for granted.

“It’s not uncommon for new businesses to overlook a sign in their startup process,” says Carin Reynolds, general manager of Affinity Marketing Promotions (AMP, Inc.) in Bentonville. “It really needs to be one of the first things to think about. A sign sets the image for a company even before the customer walks in the door. It conveys a message, creates a mood.”

Helping customers strategize the best way to get visibility is where Reynolds and her crew start. Signs perform three major communication functions for your business, she says. They give information and direction, provide a format for street advertising, and build a business’s image.

“The first things we determine are your needs. What kind of business do you have? Where are your signs going to be seen? How are they going to be displayed or supported? Do they need to be lighted?

“We look at color because colors have psychological impact. Size is important. People need to be able to see it for maximum impact.”

For example, a 12-inch letter can be seen 120 to 150 feet away, Reynolds explains. If your business sits 500 feet off the road, and you want people see it from the road, you need 30- to 36-inch letters.

“Businesses often think they have to match their sign to everybody else’s in the building. You don’t – unless you have to follow specific guidelines. Make your sign stand out. Make it different. Make the customer notice you.”

Reynolds adds that AMP, Inc. costs are very competitive. “We want to help every business that needs signage, large or small.”

Signs, banners, posters, billboards – you name it – AMP, Inc. prints on just about any surface you can think of. “We print on ceramic tiles, carpet, glass, aluminum, wood, Plexiglas, PVC, banners, posters, cardstock, foam core, and more.”

AMP, Inc. has been servicing national companies for years along with local vendors in the area. “We are now making our focus local because we see a need in helping local small businesses by providing a good quality service right here at home.”

“We see AMP, Inc. as a company that can help the community and business owners by providing competitive pricing, quick turnaround times on quality signs and products,” says J.D. Davis, VP of Sales. “Because of our experience we can provide valuable insight in promoting businesses, charities, and major events. We also provide customer service for advertisers in need of promotionals, branded apparel and signage.”

Customer service is key. “We want businesses to know we’re here for them,” says Reynolds.
“AMP has been great working with us on deadlines, and by delivering before and after hours when needed,” says customer Shawn Roberts, senior graphic designer at Harp’s general office.

“When we call AMP we know they will take care of our project quickly, without compromising quality. Their prices are the best we’ve seen in the area in a long time, for good quality signs and promotional items. We would recommend them to anyone.”